You searched for: "" but we corrected it to "*"
Did you mean to search for ""? Click here to show those results.
The results has been filter on Tags containing Influencer.
ANA has found 12 results for you, in
509 ms.
Currently showing results 1 to 9.
Didn’t find what you were looking for? Try the Advanced Search!
Research papers
Creating the Beauty Insights that Move Africa
LOreals vision is to create beauty that moves the world, and to be the most inclusive beauty leader by creating products for all people. Consumer needs are at the heart of L'Oreals innovations, however, historically there has been limited...
Catalogue: Congress 2023
Authors: Kambe Mwaba, Christine Laurenssen
September 28, 2023
Research papers
Social Video Listening - The Next Gen of Social Listening
Consumer and market insight professionals are often recognised by organisations as strategic thinkers,representing consumer voice.Yet, in the current ever-evolving world, where big and small business decisions need to be taken at speed,there is an...
Catalogue: Congress 2022: 75th Anniversary
Authors: Anne Calot, Laurence Lienhard Grandguillaume
Companies: COTY, The Social Wire
September 26, 2022
Research papers
From social listening to e-seeing
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}The following report shows how L'Oréal Spain evolved from a classic social listening practice, based on text interpretation, to image-based analytics by developing AI existing...
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: EstefanÃa Yaguez Lorenzo, Alberto RodrÃguez Romo, VÃctor Gil
Company: L'Oréal
September 8, 2019
Research papers
True ROI of influencers
In this research we focused on conversion which is the most immediate KPI: Does a sponsored vid edited by an influencer, engender more traffic (more impression) on the (sponsoring) brand website? Does it have an impact (immediate or not) on the...
Catalogue: Congress 2018
Authors: Thomas Gruber, Bengül Robillard
Company: respondi
September 23, 2018
Research papers
The social (network) choice
We have long known that to succeed in social media as an influencer of tastes and opinions, it is important to not only have a strong and differentiated personal brand; influencers today must also consistently share content that connect deeply with...
Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Nastasha Francesca Kai Jimenez
May 13, 2018
Research papers
Meet the appfluencers
Snapchat, Instagram, Pokemon Go, Uber and Venmo are just few of the app brand launches of the past five years that have gobe on to become household names. Using the wide range of connected data at its disposal, YouGov set out to understand the most...
Catalogue: Big Data World 2017: Smart Data Integration
Author: Mark Jefford
Company: YouGov
November 9, 2017
Research papers
